GDPR, data protection, opt-ins, opt-outs … you are flooded with e-mails from a bunch of companies, some of them you didn’t even recall ever subscribing to. They’re all asking you to opt in or re-opt and update your data preferences. What does this all mean and how did it start?
So what on earth is GDPR?
GDPR stands for General Data Protection Regulation. This is a new EU regulation which passed in April 2016 and companies who operate in the EU had until 25thMay 2018 to put it in practice. The companies do not necessarily need to be located in the EU. As long as they have one customer who resides in the EU and uses their service, they need to make sure they comply.
It’s all good news though!
The whole purpose of the regulation is to PROTECT you, the consumer. You are supposed to be in full control when it comes to sharing your personal data, choosing what kind of messages you want to receive and how you want to be contacted. It should have always been like that.
Companies can no longer trick you into giving them personal details which they do not need, or send you promotional material if you did not consent to it.
How does it benefit you?
You have more rights!
- To share or not to share your data – You can choose to share or not your personal data (name, address, phone number, e-mail, location and I.P.) and your sensitive data (religious and political views, details about your health and sexuality, biometric and genetic data). Companies need your actual consent to store this data unless the data is mandatory to provide you with the services you subscribed to. You can also request your data to be deleted from the database, however keep in mind that companies may not be able to apply this to all your data, due to other regulations they need to comply with.
- To hear from the company or not – Consent for being contacted needs to be as easy to revoke as it is to be given. What does that mean? It means that companies need to make it easy for you to unsubscribe from their marketing list if you wish to do so. At OVO Casino we improved the Data section in My Account, which helps you understand and manage your data and preferred methods of contact.
We hope this clarified some questions around GDPR. If you have any remaining queries please do not hesitate to get in touch with our dedicated customer support team!